Her Purpose
is more than a brand, it’s a movement calling women back to the heart of God.
And to provide tools for a deeper understanding of the Bible and growing closer to God
Her Purpose is designed for the woman who wants to live, plan, and pray with intention; or the mother who desires to raise her children in faith; and for the daughter of God who longs to rediscover her identity, confidence, and calling not in what the world says, but in who He says she is.
Born from the heart of Purpose Press, Her Purpose exists to equip women to live from a place of peace, prayer, and purpose, but to provide powerful tools for a deeper understanding of the Bible and growing closer to God. Through faith-filled apparel, beautifully designed prayer and parent journals, and inspiring resources, we remind women everywhere that their lives are not accidental, they’re deeply intentional. Every season, every role, and every dream is part of God’s bigger plan.
The Heart Behind Her Purpose
In a culture that glorifies busyness, comparison, and self-reliance, Her Purpose calls women to something quieter, something sacred. We believe a woman’s true power comes not from striving, but from surrender. From choosing to slow down, seek His voice, and align her plans with His will.
The Mission
Our mission is simple to help women live with eternal intention.
We exist to:
- Inspire women to make prayer a daily practice, not a last resort.
- Encourage mothers to nurture their families from a place of peace, not pressure.
- Remind every woman that her value and identity are found in Christ alone.
- Create tangible tools that turn faith into a lifestyle — from what she wears to how she plans her day.
Her Purpose is where faith meets function — where beauty meets biblical truth.
The Meaning
Behind the Name
The name Her Purpose represents every woman’s divine design.
We believe God uniquely created women to nurture, lead, and carry His love into every corner of their lives from their homes to their workplaces, friendships, and communities.
Her Purpose is not about perfection.
It’s about being present with God, with loved ones, and with yourself.
It’s about living life fully awake to God’s plan, not society’s expectations.
When she knows her purpose, she walks differently.
She speaks differently.
She lives differently.
Her Purpose is about walking boldly in that confidence, the kind that only comes from knowing who you belong to.
Our Products
with Purpose
Each item under Her Purpose is designed to draw women closer to God through everyday habits and reminders. This is the motivation behind creating tools for a deeper understanding of the Bible and growing closer to God.
The Parent Journal – Coming Soon
Created to help mothers and fathers pray intentionally over their children and families, the Parent Journal provides structure, peace, and presence in the often-busy world of parenting. It encourages reflection, gratitude, and conversation with God so that your children’s stories are always rooted in prayer.
Faith-Filled Apparel
Every shirt, sweatshirt, and hat carries a message of faith bold enough to make a statement, yet soft enough to feel like home. When a woman wears Her Purpose apparel, she’s clothing herself in truth, identity, and reminder: she is chosen, equipped, and deeply loved.
Our apparel isn’t just fashion, it’s faith in motion.
It starts conversations, spreads light, and reminds women everywhere that faith can be both beautiful and bold.
Future Collections
As Her Purpose grows, our goal is to create tools for a deeper understanding of the Bible and growing closer to God, and will help women thrive spiritually, mentally, and emotionally. From devotionals and planners to workshops and community gatherings, everything we design will point back to one truth your life has purpose because the One who made you is purposeful.
The Woman
of Her Purpose
She is rooted in grace and clothed in strength.
She isn’t perfect, but she’s present learning daily how to rely on God instead of herself.
She’s the woman who prays through her anxiety, worships through her waiting, and believes in God’s goodness even when she can’t see what’s ahead.
She values intentionality.
She cultivates peace in her home.
She’s quick to forgive, slow to judge, and eager to serve.
The woman of Her Purpose isn’t chasing the world’s version of success, she’s pursuing heaven’s definition of fulfillment. She measures her days not by how much she accomplished, but by how much she loved, trusted, and surrendered.
She’s the Proverbs 31 woman modern in form, timeless in faith.
Our Hope for You
Our prayer is that every woman who encounters Her Purpose whether through a journal, an apparel piece, or a simple message online feels seen, loved, and reminded of the God who authored her story.
We want women to rediscover rest in a restless world.
To plan their lives through the lens of purpose.
To raise their families anchored in faith, not fear.
To live lives that point others back to Jesus.
Because when a woman lives in her God-given purpose, she becomes unstoppable.
She influences her home, her community, and generations to come.
She becomes a living testimony of God’s faithfulness.
A Message from Our Founder
“Her Purpose was born out of a personal season of surrender. As I grew in my walk with God, I realized how many women were trying to do life on their own — praying inconsistently, doubting their worth, and feeling disconnected from their purpose. I wanted to create a space that helped women reconnect with God’s heart — not through complicated systems, but through simple, beautiful tools that invite Him into everyday life.
My hope is that every woman who touches a Her Purpose product feels God’s love and peace in a tangible way — and that she’s reminded daily that she was made for more.”
— Abigail Trujillo, Founder of Purpose Press
Live Her Purpose
Her Purpose is a reminder that your story matters.
That your prayers move heaven.
That your peace is possible.
And that your purpose was written long before you were born.
We’re here to help you live it one prayer, one plan, one purpose at a time.
We sincerely hope these tools for a deeper understanding of the Bible and growing closer to God will be a joyful addition to your faith walk.
As women, we create a Godly environment for our families and we hope our ministry will strengthen you.
We would also love your help in creating tools for a deeper understanding of the Bible and growing closer to God. If you love what we are trying to do in bringing people closer to Jesus, there is an opportunity to become partners in our ministry through one-time or monthly gifts. For more information, just fill out our form on our “Contact Us” page. Thank you for your support as we seek to share the teachings and life of Jesus with the world.